Home Page Redesign
A Case Study
Peak Consulting is a software solutions company for the banking industry.
Their website was outdated and cold. It needed a fresh, modern look that provided a warm welcome to potential clients.
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Here's what it looked like before:
The company’s original homepage has several problems:
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Their logo is on the page twice (and the bigger one is enormous).
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The copy and imaging primarily sell the company’s ability, rather than meeting the client’s needs.
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The “call to action” button (the yellow box) is only a contact button.
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The background photo communicates “doing business,” but implies a transactional relationship.
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The statement "We help you..." is too small to see clearly and too long to read quickly.
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Their menu lacks logical organization.
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Here's how I made it better. The After...
The entire homepage becomes more appealing to the client’s needs and well-being (not to mention their eyes!):
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The logo no longer draws attention to itself.
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The headline is now customer-focused, not company-focused.
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The sub-headline communicates empathy and connects with the customer in a relaxed, yet professional manner.
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Two “call-to-action” buttons provide easy access to a solutions page and a contact form.
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The background image reveals that collaboration, guidance, and training is what the client gets when they work with the company.​​
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Note: This case study was a demo for the client.
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